“Now you don’t need any special hardware anymore to sing along and have fun with your friends and family.
“We wanted to reinvent the karaoke experience which we think is pretty crappy” said Ciociola in a statement. Having built what it claims is the largest licensed lyrics database combined with audio matching technology, musiXmatch was already finding that its consumer-facing apps were being used to replicate a karaoke experience, so it made sense to bring that to a bigger screen - the television.
It’s a use-case that musiXmatch’s CEO and co-founder Max Ciociola has been talking up for quite some time.
For premium subscribers to its newly updated iOS 6 and 7 app, the company has added support for Apple’s AirPlay video mirroring feature, meaning that synchronised song lyrics can be beamed to an Apple TV, thus bringing the karaoke experience to the television. After seeing 15 million downloads of its song lyrics apps - available for iOS, Android, WP8, desktop Mac, W8 and Spotify - musiXmatch is making its first foray into the living room.
